Fool
Proof SEO Elite Success Blueprint - Chapter 1
"Optimize The Wrong
Keywords And You'll Likely
Never See Results ..."
Note: Before you begin, if you're NOT 100% serious about getting your
website to
the top of Google, don't read another word. Only read on if you plan
to put into action, everything I will be teaching you. It's best to
print this blueprint off, highlight areas and take notes as you learn
the exact steps needed for a top Google ranking.
Ok, on to chapter 1...
If you're anything like me, you've probably created a brand new website,
Submitted it to
a few search engines and hoped that people would mysteriously show up at
your site
and buy whatever it is you were selling.
After a couple of weeks go by and only a few stray people show up at
your website, you
decide to try and "optimize" your website around your main keyword in
hopes that you
just might rank well in 1 of the millions of search engines. Another
couple of weeks go by
and still no luck.
At this point you probably give up and decide to either build another
website around a
different target market or just lose all hope and quit. Well, news
flash, as you've probably figured out by now, this is not the way to go
about doing things.
Let me give you a specific example of what your very first steps MUST be
when creating any website.
In our example, let's create a weight loss related website. Our weight
loss related
website will primarily sell a weight loss eBook. Before we start
creating and collecting
content for the website we need to do a little keyword research. This is
VERY important
and should not be skipped. To do our keyword research we need to visit a
few websites.
The first of which should be
http://www.goodkeywords.com.
They have a very good keyword tool and best of all, it's free! Once
we've downloaded
this software, we can enter the most generic keyword for our website
into the software.
In our example, our keyword would be "weight loss".
You'll notice that in the screenshot below, Good Keywords will return a
list of related
terms. The "count" column will then show us how many times the specific
keyword has
been searched for the previous month within the
Overture.com search engine.
Generally, you can take that number times 8, in order to estimate the
number of times
that keyword has been searched within Google for the previous month.
You'll notice that weight loss was
searched 1,356,100 times during the previous month.
Do NOT start off by
optimizing for the keyword "weight loss"
Why? you ask... If a keyword is searched that many times in Overture,
then 100 times
out of 100, the competition you will have to outrank will be extremely
fierce. This is not
something you should try to take on right away.
Let's take a quick peek at Google so I can show you exactly how many
websites are
competeting for this keyword. If we go to Google and enter "weight
loss", you'll see there are almost 20 million websites competing for
this keyword phrase!
I don't know about you, but that's an
awful lofty goal to start with.
By the end of this course, you will be able to eventually target HUGE
keywords such as
"weight loss", but it's always best to start off on the keywords with
less competition. Get
some traffic with those keywords, and THEN you can focus on the larger
keywords.
Ok, so back to finding which keywords we want to target.
If we scroll down, we can find some more specific keyword phrases
like "weight
loss story", "weight loss picture", and "safe weight loss".
These could be possible keywords we should
target to begin with. Once we have our list
of 3 to 4 keywords, we need to go to Google and check out the
competition to see
exactly how hard it will be to optimize for the specified keyword.
We'll begin with the keyword "weight loss story" because people looking
for
weight loss stories are more than likely trying to find out how to lose
weight and
may buy your weight loss eBook.
You'll notice that the #1 ranked website for "weight loss story" is:
http://www.runwalkjog.com/weight_loss_success_story.htm which
is not a top level
webpage, meaning it's not simply
http://www.runwalkjog.com
This is good news for us because,
typically, if a website's subpage is ranking well in
Google, we have an immediate advantage if we choose to target the same
keyword with
our homepage (i.e. www.domain.com). For now, just take my word on this,
as I will go
into more detail why it's usually easier to rank well for your homepage
than any other
webpage on your website.
You'll also notice that the website has a Google Page Rank of 4.
Note: Here's a quick definition of
Page Rank. Page Rank is Google's way of giving a
specific value to how popular your website is. It is based on the number
of "votes" other
websites cast for your website. A "vote" is simply when another website
places a link on
their website that is pointing to your website. Generally, the more
"votes" or links you
have pointing to your website, the higher your Page Rank (PR) will be.
Page Rank is 1 of
the many factors that Google takes into account when ranking websites.
In order to see your own Google Page Rank,
as well as others, you must have the
Google Toolbar installed on your computer. You can get that for free
here: http://toolbar.google.com
Seeing that the #1 ranked website for this keyword only has a Page Rank
of 4 is also
good news for us, because a Page Rank of 4 should be easy to obtain.
Remember, the
ONLY way to increase our website's Page Rank is by getting other
websites to link to us.
Later, I'll teach you the right way to get thousands of links pointing
to your website in a
matter of a few days.
View The Source Code
Next we need to view the source code of this website by clicking "view",
then "source"
within our web browser as shown below:
This will open up a text file for us to
have a look at and see if this website is actually
optimizing their "Onpage Optimization factors".
* Side Note: There are 2 types of optimization, onpage and
offpage optimization. We'll
cover offpage optimization in the following lessons.
As we view the source file from this
website, we need to look for a few things.
-
Whether or not they
are using <h1> header tags and are placing the keyword
"weight loss story" within those tags. In this case, they are not...
AND they aren't even using <h1> header tags at all! Another great
thing for us!
-
Whether or not they
are using their main keyword in the <title> tags of the
website. In this case, they are, which is one of the main reasons
they're currently
ranked highly for "weight loss stories".
-
Whether or not
they've bolded, underlined, or italicized the words "weight
loss story" anywhere in the body of the webpage. In this case,
yes... they have.
They've actually bolded the keyword "weight loss stories" 4
different times
throughout the webpage. At first glance, it looks as though this is
another one of
the major reasons they've managed to grab the top spot for this
keyword. Bolding
is something we can do right away, so now we know that we should
also bold
some of the keywords throughout our copy.
-
Whether or not they
are using <alt> image tags and placing the keyword
"weight loss stories" within that tag. In this case, that answer
is easy because
they're not even using any images at all! This is definitely
something we can do
when optimizing our website. And another thing we can do to "one-up"
this #1
ranked website. It is best to add images that are actually named
after our main
keyword. For example, we could insert an image and call it
weight-loss-storiesgraphic1.
jpg and so on.
-
The final thing we
want to note is whether or not they've placed the keyword
once at the very beginning of the copy, and once at the very end of
the
copy. In this case they have placed it near the beginning BUT
have not placed it
at the end. This is another thing we can do to better optimize our
webpage.
We now know we
can easily out optimize this
#1 ranked website!
... Atleast for all the
onpage optimization factors that Google deems as important. The
reason we know we can out optimize them is because of the following
things we've
found out by analyzing their website:
-
The website is not
using the keyword "weight loss stories" in an <h1> header tag.
-
The website did not
use <alt> image tags containing the keyword "weight loss
stories".
-
The website didn't
place the keyword "weight loss stories" at the very end of the
page.
-
The website has a low
Page Rank of 4, which can be beaten. We can easily
achieve a Page Rank of 5. I'll show you the exact steps for this in
the coming
lessons.
-
The website is ranked
with their subpage (weight_loss_success_story.htm ). By
optimizing our index page for this keyword, we can one up them.
* Remember, the main idea behind ranking well on Google is to
analyze the top ranked websites and then doing those things that
they're doing, BUT just a little more to on up them and obtain a
better ranking.
We'll continue to go
through the same process for the other 2 keywords we've found. It is
best to analyze the top 5 ranking websites for each keyword. If the top
5 websites for a specific keyword have a Google Page Rank of 6 or
higher, it's probably not best to shoot for that keyword until we build
some momentum and get some initial traffic from the easier ranking
keywords with less competition.
Earlier I mentioned that keyword research was very important in building
traffic. Some
other very good resources for building keywords and finding niche
phrases include the following:
That wraps up chapter
1 - Targeting the right keywords.
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